More and more users of social networks are accessing their profiles from mobile devices. At Facebook, they know this and have seen in these terminals an opportunity to diversify their business options. The presence of Mark Zuckerberg at the Mobile World Congress next February and the imminent launch of Paper –Facebook’s newsreader- have sparked rumors. 2014 may be the year the company breaks new ground in the mobile market with its own suite of mobile apps.
Sources close to The Verge magazine would have assured that Facebook has been working on the development of a suite of mobile apps independent of the platform for some time. In fact, and according to these sources, Mark Zuckerberg would have revealed his intentions a long time ago: “We have a couple of independent applications (Instagram and Facebook Messenger) that are widely used […] In the future, we hope that the development of several of these app services can help people share.”
And what kind of apps would Zuckerberg be thinking of? The first one is Paper, which is about to be launched and which consists of a personalized newspaper for each user, in the style of Flipboard. Little is known about the other two possible mobile applications. On the one hand, Facebook would be trying again with ephemeral instant messaging, making use of push notifications and image relevance. Given the little pull that Poke has had among users, it seems that Mark Zuckerberg’s company is back on the attack in this regard, especially after its failed attempt to buy Snapchat for 3,000 million dollars. On the other hand, the Palo Alto social network would be interested in having its own mobile application. own calendar app, without users having to sync their events on Facebook with external calendar apps.
Without a doubt, Facebook is the social network par excellence. Despite his success, Mark Zuckerberg would be interested in opening up new business horizons, especially to alleviate the trickle of users who are leaving the social network in recent times. In any case, at Facebook, they are aware of the important market that mobile technologies represent and they do not want to give up the opportunity to participate in it with their own suite of mobile apps.